July 2025

In today’s recruiting landscape, attention spans are short and competition is fierce. One highlight video a year is no longer enough to stand out. If your athlete is only posting once per season, they’re missing major opportunities to stay on the radar of college coaches. The solution? Weekly highlight updates. This one simple shift —

If you’re the parent of a young athlete with college dreams, you’ve likely asked yourself: “When should we start the recruiting process?” The short answer? Sooner than you think. Many families believe recruiting starts junior or senior year. The truth is, by that time, most coaches already have their top prospects on the radar. In

In today’s competitive recruiting landscape, your athlete’s highlight video is often the first (and sometimes only) impression they’ll make on a college coach. Families pour hours into filming games, compiling clips, and uploading to YouTube or Hudl Sports Reelz—yet still don’t get the views, calls, or responses they hoped for. So why aren’t coaches watching?